The two business areas I deal with include:

1. Sales of Moravian wine. Advice on, among others selection of wines for dishes and places, arranging wine cards, consultancy regarding sales optimization and margin.

2. Business consulting including analytical support regarding the use of advanced statistical methods and econometric modeling to optimize business decisions covering such issues as optimization of marketing campaigns, customer and product segmentation, basket analysis (purchasing behaviors), consumer preferences, optimization of operational processes (including labor costs, warehouse management) , retention models, assessment of business risks and their limitation, preparation of reports and analyzes, process automation, CRM