Excess content available on the Internet means that users rarely check more than the first page of search results when searching for specific products or services. If they find what they need, they do not look further. The positioning is to ensure that it is located there, on the highest position, which increases the chance that the Internet user will visit this site, and not another one. In positioning, they use only ethical positioning methods, called White SEO methods, which are compatible with the search engine guidelines and minimize the risk of a filter being applied to the page. For each page dedicated thematic background will be created, which increases the efficiency of positioning. Before starting promotional activities, the website is thoroughly analyzed at the angle of the code's quality and, if necessary, optimized in terms of SEO to make it even more visible to the search engine.