Millward Brown has existed since 1990. The development of intellectual and logistic resources of the institute provided him with the position of a leader in market and opinion research in Poland and throughout Central and Eastern Europe. The priority in Millward Brown's research activity is to gain experience and knowledge about the consumer and transfer them to clients in a way that they can turn into marketing success.

The Institute carries out research using both traditional and proven methods as well as using the latest achievements in information technology.