The advertising and marketing industry is currently experiencing a real boom. Adequate advertising is the basis for the proper functioning of any business. Cityboard Media sp. Z o. O. Provides advertising and marketing services. Advertising agencies from Warsaw, which have been dealing with internet marketing and advertising for enterprises and the public sector for years, are particularly popular. In addition to online advertising, agencies also often focus on offline marketing, such as billboards or advertising in print magazines. They meet the high expectations of customers, constantly expanding their offer. This is also how Cityboard Media sp. Z oo works
73.11.Z - Advertising agencies activities
18.13.Z - Pre-press and pre-media services
43.99.Z - Other specialised construction activities not elsewhere classified
68.20.Z - Rental and operating of own or leased real estate
70.22.Z - Business and other management consultancy activities
73.12.C - Intermediation in the sale of the place on advertising aims in electronic media (Internet)
73.12.D - Intermediation in the sale of the place on advertising aims in other media
74.20.Z - Photographic activities
77.33.Z - Rental and leasing of office machinery and equipment, including computers
77.35.Z - Rental and leasing of air transport equipment
2019 | 2020 | 2021 | ||
---|---|---|---|---|
M PLN | M PLN | M PLN | % | |
Net sales | 54,7 | 41,8 | 52,3 | 25,1 |
Liabilities and provisions | 23,3 | 28 | 22,7 | -18,8 |
Equity | 3,2 | 0,2 | 6,2 | 3821,3 |
Total assets | 26,5 | 28,1 | 28,9 | 2,8 |
Cash and cash equivalents | 1,5 | 8,4 | 10,2 | 21,7 |
Depreciation | 0,9 | 0,8 | 0,8 | -1,5 |
Gross profit / loss | 6 | -3,4 | 7 | 304,2 |
EBITDA | 7,1 | -0,8 | 8,1 | 1061,8 |
Net profit / loss | 5,3 | -3,1 | 6 | 298 |
Operating profit (EBIT) | 6,2 | -1,7 | 7,3 | 536,1 |
Current assets | 12,7 | 16,5 | 18,4 | 11,3 |
% | % | % | p.p. | |
Return on equity (ROE) | 165,1 | -1930,1 | 97,4 | 2027,5 |
Return on sales (ROS) | 9,7 | -7,3 | 11,6 | 18,9 |
Equity ratio | 12,1 | 0,6 | 21,5 | 20,9 |
EBITDA margin | 13 | -2 | 15,5 | 17,5 |
Gross profit margin | 11 | -8,2 | 13,4 | 21,6 |
Days | Days | Days | Days | |
Current liabilities turnover ratio | 119 | 179 | 124 | -55 |
Current ratio | 0,7 | 0,7 | 1 | 0,3 |
Net debt to EBITDA | 0,4 | 0,5 | -0,7 | -1,2 |
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