We deal with UX design. We research, design and optimize. We are part of the e-point SA group.

We study

We use quantitative and qualitative methods to understand how the user uses the system and what goals he or she has. We notice patterns of behavior then, discover problems and verify hypotheses or design decisions.

We adhere to the principle test small, test often. It is important to frequently conduct research on a smaller group at different stages of the project. By integrating them into the design process, we can easily verify hypotheses and make better choices.

• usability testing
• analysis of website users' behavior
• online surveys
• site audit on mobile devices (performance + UX)
• CX audit for omnichannel

design

We have experience in creating modern e-commerce systems from scratch as well as in multidimensional redesign projects.

We care about engaging communication at every stage of the shopping path. We understand the IT context well. We adapt the methodology individually to the business needs of a specific client.

• exploration workshops
• information architecture design
• prototyping
• process maps (user flows)
• graphic design

We optimize

We believe that a good UX is based on data and research. That is why we recommend continuous development of the e-commerce system.

We specialize in streamlining shopping paths, thanks to which you can offer your customers the best shopping experience and increase the conversion in the online channel.

• UX monitoring

• A / B tests

• optimization of the shopping path

• optimization of abandoned baskets

• research program based on optimization rounds